Major projects.
Tokenised capital.
We help institutions and governments fund, build and launch major projects through tokenisation. From financial infrastructure to large-scale property development, we bring strategy, build and deployment under one engagement, taking serious projects from concept to production.
Who we are.
Crave is a team of strategic advisors and builders with deep roots in both traditional business and emerging technology. Our people have spent careers inside major global organisations — structuring deals, raising and deploying capital, and building ventures from the ground up. We've walked the walk.
We bring hard-won, practical experience to the founders, institutions, and governments we work alongside — as partners, not vendors. We don't just advise. We've done it, and we help others do it too.
Our reach and network is global.
Our base is the Middle East and Asia.
What we do.
We've done this ourselves. Now we do it for others.
Advise
Strategy, planning and readiness — for founders, institutions and governments.
Capital
Structuring tokenisation and real-world asset (RWA) models for raising capital.
Build
Designing and developing digital products, from concept to deployment.
Manage
Infrastructure, operations and support for live products and platforms.
Selected work.
Major projects our team is helping shape, build and advise on — real work, across financial services, energy and large-scale development, and more.
Digital-first banking venture
Financial servicesAdvising on the launch of a digital-first, AI-enabled commercial bank in a fast-growing market — from funding strategy and structure to the technology that will run it.
Utility-scale solar project
Energy & infrastructureAdvising on a large-scale solar energy project — covering commercial structure, funding strategy, and the route to delivery.
Wellness & longevity development
Real estate & healthAdvising on an integrated wellness and longevity destination — from concept and operating model to funding strategy.
Decentralised lending protocol
Financial infrastructure0% interest borrowing and earning, with no admin keys so no one who can change the rules — immutable and ownerless by design. Independently audited, and live in production with real users for more than 900 days.
Blockchain oracle network
Data infrastructureBrings real-world data — price feeds and beyond — on-chain without a trusted middleman, via an open network of staked reporters kept honest by economic disputes. Live, immutable, permissionless and independently audited by Halborn.
Multi-signature treasury platform
Security infrastructureSmart-wallet infrastructure that eliminates the single point of failure in holding digital assets: control is shared across owners, funds move only on a threshold of approvals, with spending limits and role-based access. Non-custodial and battle-tested.
Media brand
Audience & reachAn independent, research-led media brand across video, social and long-form — making complex on-chain topics across Ethereum and Base clear, to inform and educate a global audience.
Founders.
Cristian Ulloa
30+ years of strategic leadership at the intersection of tech and finance. Leads strategy, growth and delivery. Former Partner at BDO and Principal at Mercer (Australia). Public speaker, and author of Hold. Borrow. Build. Bridges traditional business and emerging tech.
Dave Gordon
25+ years of international leadership across Europe, the Middle East and Australia — marketing, brand, client relations and project delivery. Leads growth, brand, client relationships and operational delivery. An advocate for crypto and blockchain since 2016.
How we work.
We do the right thing.
Integrity isn't a value we list — it's a cornerstone of how we work. Honest advice, straight answers, and no agenda beyond getting it right.
Partnerships, not transactions.
We're interested in the relationship and the outcome, not the invoice. We're genuinely invested in everything we take on.
We solve real problems.
We've spent our careers finding answers and building what was needed. We bring practical solutions from experience delivering them, not just recommending them.
Serious about what you're building? So are we.
Reach us directly. We read everything.